Google Atlanta hosted the Mobile Search Marketing Event sponsored by SEMPO Atlanta on March 31, 2011. The event was at capacity, with 150 search marketing professionals in attendance. Special thanks to SEMPO Atlanta’s fantastic sponsors: Search Discovery, Google, Yahoo and Bing. With their help, this event was free to all attendees.
Four experts with extensive knowledge in the mobile search space shared detailed data and insights. Paul Gelb, Vice President of Mobile at Razorfish, opened the evening with a segment that emphasized the growing importance and reach of search-related mobile apps. Mobile search is all about efficiency and saving time, and mobile apps optimized for quick search and discovery of what the consumer is trying to find will continue to grow in the future. Paul Cushman, Senior Director of Mobile Sales Strategy for Yahoo!, then presented on advertising strategies for mobile. The third presentation was by Andy Chu, Director of Bing Mobile Product Management, and he stressed the importance of local relevance in mobile search. To close the evening, Elliott Nix, a Senior Account Executive at Google, highlighted the importance of recognizing customer behavior on mobile devices and turning that information into action.
Attendees gave rave reviews of the event. If you missed it, here are the links to some key resources from the event.
Paul Gelb’s Presentation: http://www.slideshare.net/sempoatlanta/sempo-mobile-razorfish
Paul Cushman’s Presentation: http://www.slideshare.net/sempoatlanta/sempo-mobile-yahoo
Andy Chu’s Presentation: http://www.slideshare.net/sempoatlanta/sempo-mobile-bing
More information on mobile marketing from Google is available here.